Collection: The Doux

The hair products KJ Smith uses to lay down her lace front! At the Doux, we keep it sucka-free by ignoring the yip-yap and fake ingredient hype. Instead, we show & prove by Douxing the work & taking you back to the basics.

When you rock with us, you can be confident that every single product has been tested in the owner's salon on real people with hair just like yours. Our professional-quality formulas are rooted in real facts, verifiable science, decades of hands-on experience, and a whole lot of common sense. Our non-toxic, cruelty-free fragrances bring all the feels, transporting you back to some of your dopest memories.

Your hair is too beautiful to go for the okey-doke. You run this.

DOUX YOU.